arrow-left-lightarrow-leftarrow-right-lightarrow-rightarrow-thin-left arrow-thin-right browser-search cup heart indicator laptop layers layout-4boxes layout-sideleft mail-heart mail map-pin mixer mouse nav paintbucket pencil-ruler phone picture play video

 

 

 

                                                                                            We are cold bodies. We are soft machines.

 

My practice explores fabricated femininity, gender and identity in the digital age. How do we exist through our ‘digital selves’ and lead secondary lives online? We exist in a human body, but what would it mean to live through an artificial, digital body? Or to fabricate our online personas in reality? I examine this through the construction of my alter ego, Ambie Drew, whose sole existence is to achieve a synthetic perfection. My work is multi-disciplinary, with a focus in film. Taking form as a series of short, looping, experimental films that are presented as large, multi-screen installations. Exploring ideas around artificial intelligence and digital enhancements in an online environment to create a fluid overlap between fantasy and reality. I manipulate myself through the use of beauty tools and products to play on an amplified, kitsch and stereotypical femininity. Analysing the consumption of beauty through an objectifying gaze to capture the visceral and grotesque nature of feminine rituals.

 

@ambiedrew

Lives and works in Worcester, UK

2018, BA (Hons) Fine Art, First Class Degree, University of Worcester