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Eternal Beauty, Internal Hate

‘Eternal Beauty, Internal Hate’, three film large screen installation, 2018

Click to watch the full films here

‘Eternal Beauty, Internal Hate’ is a triptych film installation that explores how we present ourselves as women through societal ideals and analyses the consumption of beauty in the digital age. Through the construction of my alter ego, ‘Ambie Drew’, I dissect ideas of synthetic perfection. I manipulate myself through the use of beauty tools and products to play on an amplified, kitsch and stereotypical femininity. This process captures the visceral and grotesque nature of our everyday rituals.

The more Ambie Drew tries to become externally beautiful and desirable through beauty products and materialistic objects, the more she has become loathing, objectifying and critical of herself internally. There are moments when she enjoys it, for example when she gets a new lipstick or wig. But then she stares at herself until she hates it.  And then the process starts again.

Using the products that supposedly grant us eternal youth and a beautiful face, I ask, do we really need femininity in order to survive? No. So why is there this rigmarole throughout our lives to ‘achieve’ something that doesn’t exist?

‘Eternal Beauty, Internal Hate’ explores the repetitive cycle of Ambie Drew’s never-ending rituals for perfection. Interacting with beauty objects and facial apparatus.