‘RITUAL’, Video, 2017
‘RITUAL’ contrasts between a pink-pop aesthetic combined with audio, subtitles and a series of prescribed actions exploring the profound control capitalism has over women.. I used the bridge of ‘DU HAST’, a song by German metal band Rammstein. The male voice drums the words ‘You have me’ and ‘You hate me’ dependant on pronunciation. I repeated this continuously on a loop, playing the role of society’s voice controlling my actions, whilst I use beauty products in a repetitive motion to highlight women’s absurd everyday routines.
‘Ritual; a religious or solemn ceremony consisting of a series of actions performed according to a prescribed order.’
In this case, the religion is Femininity, the series of actions are applying makeup and the prescribed order is social perfection and beauty.