My practice explores consumerism, gender and identity. How do we explore through our ‘digital selves’ online? How do we fabricate our online personas in reality? How do you exist? I examine this through the construction of my alter ego, Ambie Drew, a product of internet culture and algorithms in combination with neural wifi and factual fragments. Her sole existence is to consume, produce and glitch.

With a focus in film, installation and text, the works often take form as a series of short, looping, experimental films that are presented as multi-screen installations. Exploring ideas around artificial intelligence, femininity and physical being to create a fluid overlap between fantasy and reality. Analysing the consumption between bodies of plastic, data and flesh to capture the visceral and grotesque nature of the human condition.





©ambiedrew 2024