The Feminine Urge inspired by memes of the same name, resonate with the core identity of Ambie Drew as both a pseudonym and an idea, encapsulating the instincts and repetitive and sometimes bizarre routines typically associated with femininity and womanhood. The installation functions as a film still or set piece, existing in a void that feels like a parallel universe. Here, belief systems, vanity projects, and bizarre personal rituals converge.










the feminine urge to indulge in oneself symbolically, playfully
the feminine urge to be pink, soft and delusional
©ambiedrew 2024